Prada has launched its newest men’s fragrance, Prada Paradigme cologne, a luxury scent designed to push the boundaries of modern perfumery. Following the global success of Prada Paradoxe, this release redefines what a masculine fragrance can be — bold, layered, and unapologetically experimental.
A Name With Meaning — And a Statement
The name Paradigme is an augmented anagram of “Prada”, representing the brand’s commitment to individuality, unending motion, and modern masculine fragrance trends. Created by master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Paradigme is a deliberate move away from rigid scent traditions, embracing a gender-fluid fragrance profile that appeals to anyone who values creativity and self-expression.
Reverse Pyramid — Prada’s Disruptive Fragrance Architecture
Most fragrances follow the classic perfume pyramid — top, heart, and base notes in a fixed order. Prada flips the script with a reverse pyramid composition.
“By inverting the pyramid, base notes emerge first, with the heart and top notes unfolding gradually,” says perfumer Nicolas Bonneville.
This method creates a captivating, evolving scent journey unlike any other Prada luxury cologne.
Scent Profile — Ambery Woody Power With a Fresh Finish
Prada Paradigme is an Ambery Woody signature scent built from the bottom up:
- Base Notes (First Impression): Peru Balm, Benzoin resin, Guaiac wood — rich, smoky, resinous depth.
- Heart Notes: Geranium extracts — a fresh, floral reinterpretation of a classic masculine element.
- Top Notes (Lasting Finish): Calabrian bergamot heart, airy musks — bright, crisp, and weightless.
This layering delivers strength and delicacy, power and subtlety, making it a contender for best men’s perfume 2025.
Tom Holland Fronts the Campaign
The fragrance’s bold identity is matched with a high-profile face — Tom Holland, star of Spider-Man and The Odyssey. His involvement positions Prada Paradigme as a scent that blends youthful energy with timeless sophistication, appealing to style-conscious buyers and celebrity fragrance fans alike.
Price & Availability — Where to Buy Prada Paradigme
Prada Paradigme is available now in 50ml and 100ml bottles, starting at $115. It can be purchased through Prada boutiques, select luxury fragrance retailers, and online stores. For those searching where to buy Prada Paradigme cologne, availability is global with both in-store and e-commerce options.
What makes Prada Paradigme different from other Prada men’s fragrances?
Its reverse pyramid perfume composition and Ambery Woody scent profile make it more experimental compared to classics like Prada Luna Rossa or Prada Paradoxe.
Is Prada Paradigme long-lasting?
Yes — the rich resinous base gives it excellent staying power, making it a solid choice for long-lasting men’s cologne.
Can women wear Prada Paradigme?
Absolutely — while marketed as a men’s fragrance, its balanced notes make it appealing as a unisex luxury cologne.
Where can I buy Prada Paradigme?
It’s available in Prada boutiques, select premium fragrance retailers, and online luxury stores.
