Luxury is often measured in moments, and Tiffany & Co. has found a way to make every second feel extraordinary. With its latest additions to the Tiffany & Co. Time Objects Collection, the legendary jeweler brings high-octane glamour and aeronautical elegance to the world of horology-inspired desk art. Two icons of design — a race car clock and an airplane clock — receive dramatic new updates, proving that Tiffany’s vision of timekeeping extends far beyond the wrist.
For collectors, aesthetes, and those who believe time itself deserves a stage, these new creations are more than clocks — they are symbols of heritage, craftsmanship, and status.
The Philosophy of Tiffany’s Time Objects
Tiffany & Co. has long been synonymous with milestones: the blue box, the engagement ring, the wedding band. But beyond jewelry, the House has quietly cultivated a parallel tradition — designing functional objets d’art that transform everyday rituals into luxuries.
The Time Objects Collection embodies this ethos. Each piece is both a clock and a sculptural work, drawing inspiration from motorsport, aviation, and Tiffany’s own design archives. These are not gadgets meant to hide on a nightstand. They are statement pieces, conversation starters, and heirlooms in waiting.
“Time Objects are about more than marking the hour,” Tiffany explains. “They are designed to bring a touch of Tiffany to the desk, the study, the home.”
The Race Car Clock: A Trophy on Your Desk
At the center of this year’s update is the Tiffany & Co. Time For Speed race car clock, a 10-pound marvel that merges horology with motorsport nostalgia.
Originally launched in the brand’s signature Tiffany Blue, the clock now comes in a sleek, high-gloss black lacquer — a finish that feels as powerful and precise as a Formula One machine. For collectors who favor timeless elegance over playful color, this new variant strikes the right chord.
The clock’s mechanics are as ingenious as its design. Instead of a standard crown, the car winds manually when pulled backward, mimicking the playful motion of a toy racer. Its rotating dual columns keep perfect Swiss time, while new diamond accents elevate the object into the realm of fine jewelry.
Priced at $75,000, the race car clock is positioned as both a collectible and a cultural reference. Tiffany has deep ties to motorsport, having designed trophies for some of the world’s most prestigious auto races. Owning this clock is less about utility and more about participating in a tradition of speed, victory, and craftsmanship.
The Airplane Clock: Diamonds in Flight
If the race car clock celebrates velocity on land, the Tiffany & Co. Airways Clock pays tribute to the romance of the skies. Inspired by 1930s aviation, the design channels the golden age of flight — when propeller planes symbolized innovation, adventure, and modern luxury.
Its construction is dazzling:
- More than 500 diamonds (totaling 4.5 carats) are set across the sleek, polished surface.
- The propeller houses two rotating rings that track time in place of traditional hands.
- Tiffany Blue lacquer ensures the object remains instantly recognizable.
Retailing for $45,000, the Airways Clock isn’t just a timepiece. It’s a piece of sculpture that whispers of first-class cabins, Pan Am luggage tags, and the aspirational allure of travel before jet lag became routine.
Where the race car clock exudes masculine energy, the airplane clock balances refinement with whimsy — a desk piece designed to spark both admiration and nostalgia.
Desk Accessories as Modern Collectibles
In the past, luxury clocks and objets d’art were reserved for the salons and libraries of aristocrats. Today, they are finding new relevance among modern collectors, executives, and luxury tastemakers.
Why? Because these objects embody a philosophy: that the workday deserves as much beauty as the evening gala. For those who already own rare watches and bespoke jewelry, Tiffany’s Time Objects offer a way to extend their collecting culture into the home and office.
Consider the cultural weight of such accessories:
- A Tiffany race car clock on the desk isn’t just décor — it signals a deep appreciation for heritage, competition, and precision.
- An airplane clock adorned with diamonds becomes not just a timekeeper, but a reflection of aspiration, mobility, and timeless elegance.
In this sense, Tiffany has tapped into a niche market: the intersection of horology, fine jewelry, and interior design.
Gifting at the Highest Level
Both clocks also occupy a rare category: extraordinary gifts. In an era where luxury gifting often feels predictable — another watch, another bracelet — Tiffany’s Time Objects offer something more surprising.
Imagine gifting a race car clock to a motorsport enthusiast, or presenting the airplane clock to a frequent flyer or aviation devotee. These objects aren’t just personal treasures; they are storytelling devices that immortalize a moment, a passion, or an achievement.
High-society culture has always revered the extraordinary gift. In boardrooms, anniversaries, and elite celebrations, an objet d’art from Tiffany carries a weight that jewelry alone sometimes cannot.
Tiffany’s Place in the Collector’s Landscape
It’s easy to forget that Tiffany has long played a role in the world of horology. The brand has collaborated with Patek Philippe, created intricate Art Deco clocks, and maintained a presence in Swiss watchmaking for over a century. The Time Objects Collection is a continuation of this heritage, blending artistry with mechanical ingenuity.
Collectors who prize rare Rolexes, vintage Audemars Piguet pieces, or limited-edition Richard Mille watches often seek complementary objects. Tiffany’s clocks fit that niche: limited in production, distinct in design, and instantly tied to a heritage house.
Like the Cartier Mystery Clock or the Jaeger-LeCoultre Atmos, Tiffany’s Time Objects straddle the line between functional horology and decorative sculpture. The addition of diamonds and bold finishes only enhances their desirability in the eyes of serious collectors.
Pricing, Exclusivity, and Access
The race car clock ($75,000) and airplane clock ($45,000) sit comfortably in the tier of luxury where exclusivity is part of the appeal. They aren’t mass-produced décor items; they are crafted with the same meticulous attention Tiffany devotes to high jewelry.
And like many Tiffany pieces, their allure comes partly from scarcity. These clocks are designed not for every desk, but for select collectors who treat time as a luxury, not just a measurement.
Why Every Second Counts
In the end, Tiffany’s updated Time Objects remind us of a simple truth: time is the most valuable luxury. By turning the act of checking the hour into a moment of delight, Tiffany transforms routine into ritual.
Whether parked on a mahogany desk, displayed in a penthouse office, or gifted as an heirloom, these clocks do more than tick away the seconds. They declare that time itself is worthy of beauty, diamonds, and design.
For Tiffany & Co., it isn’t about telling the time — it’s about owning it, treasuring it, and celebrating it.
The latest updates to the Tiffany & Co. Time Objects Collection showcase the jeweler’s ability to elevate even the simplest functions into art. With its glossy black race car clock and diamond-encrusted airplane clock, Tiffany proves once again that luxury lies not in necessity, but in the joy of excess, the beauty of heritage, and the elegance of craft.
For the collector who already has everything, perhaps the greatest gift is this: a reminder that every second can be a masterpiece.
