The iPhone 17 has finally arrived, and Apple didn’t just bring one model—it introduced three: the standard iPhone 17, the powerful iPhone 17 Pro, and the all-new iPhone Air, Apple’s thinnest iPhone to date. Here’s a full breakdown of the release date, pricing, and what makes each model stand out.
iPhone 17 Release Date
Apple officially unveiled the iPhone 17 lineup at its September 9, 2025 Apple Event, following the company’s tradition of September announcements.
- Pre-orders open: Friday, September 12, 2025
- In-store release date: Friday, September 19, 2025
This timeline is consistent with past launches. For example, the iPhone 16 was released in September 2024, and the iPhone 15 and iPhone 14 both arrived in early-to-mid September of their respective years.
Looking ahead, it’s safe to predict the iPhone 18 will also debut in September 2026.
How Much Does the iPhone 17 Cost?
Apple revealed pricing for all models during the event, keeping its strategy of offering a range of choices for different budgets and needs.
U.S. Pricing
- iPhone 17: $799
- iPhone Air: $999
- iPhone 17 Pro: $1,099
- iPhone 17 Pro Max (top storage): $1,299+
Mexico Pricing
- iPhone 17: $19,999 MXN
- iPhone 17 Air: $25,999 MXN
- iPhone 17 Pro: $28,499 MXN
- iPhone 17 Pro Max: $30,999 MXN
This pricing keeps the standard iPhone 17 as the accessible option, while the Air adds a design-driven alternative, and the Pro/Pro Max target power users and professionals.
iPhone 17 Color Options
The lineup brings a vibrant mix of finishes:
- iPhone 17: Lavender, Mist Blue, Sage, Black, White
- iPhone Air: Space Black, Cloud White, Sky Blue, Light Gold
- iPhone 17 Pro: Deep Blue, Cosmic Orange, plus classic shades
What Makes the iPhone Air Special?
The iPhone Air was the biggest surprise of the launch. Measuring just 5.6mm thin, it’s Apple’s slimmest phone yet—but still durable thanks to ceramic shielding.
Key highlights:
- A19 chip for unmatched performance.
- Up to 40 hours of battery life.
- 48MP dual camera system with strong low-light performance.
- 2× Telephoto lens and Center Stage front camera.
- eSIM only for better privacy, space efficiency, and global connectivity.
Apple designed the Air to be lightweight yet powerful, making it perfect for travelers and users who want cutting-edge design without compromise.
The iPhone 17 release date is set for September 19, 2025, with pre-orders beginning September 12. Prices start at $799 for the iPhone 17, while the iPhone Air comes in at $999, and the iPhone 17 Pro at $1,099.
Between the sleek Air, the versatile standard iPhone 17, and the Pro powerhouse, Apple’s 2025 lineup is its most diverse in years. With upgraded AirPods Pro 3 and new Apple Watch models joining the stage, the event underlined Apple’s mission to dominate not just phones, but the entire ecosystem.
