Tom Brady Unveils $650,000 Jacob & Co. Twin Turbo Furious Watch at E1 Monaco Grand Prix

Tom Brady isn’t just a legendary quarterback—he’s also carving out a new legacy in fashion, luxury, and elite sports. At the recent E1 Monaco Grand Prix, where his electric boat racing team Team Brady placed second, the seven-time Super Bowl champion turned heads for more than just his racing efforts. Brady unveiled a jaw-dropping, custom-made Jacob & Co. Twin Turbo Furious Tom Brady Edition watch that’s valued at $650,000—and it’s every bit as complicated and exclusive as you’d expect.

Twin Turbo Furious Tom Brady TT210.29.AC .UA .ABRUA detail blk
(Jacob & Co.)

A One-of-a-Kind Timepiece Designed for the GOAT

The Jacob & Co. Twin Turbo Furious isn’t just a watch. It’s a mechanical marvel that showcases the brand’s bold approach to haute horology. This one-off creation was designed specifically for Brady and features custom details that reflect his iconic status in the world of sports.

  • Brady’s signature replaces the usual Jacob & Co. logo at the 12 o’clock position.
  • A single ruby marks the hour—subtly paying tribute to his legendary jersey number (12).
  • The overall design uses black, white, and grey tones, paired with a black rubber strap that gives it a sleek, modern edge.

This piece isn’t just about style—it’s a technological showcase for serious collectors.

tom brady jacob and co promo
(Jacob & Co.)

Built from Forged Carbon: Lightweight, Durable, Bold

Jacob & Co. chose forged carbon as the main material for this timepiece. Known for its strength and lightness, forged carbon is often used in aerospace and Formula 1. That makes it a perfect match for a watch designed to reflect the speed and precision of elite racing—and the relentless drive of Tom Brady himself.

The case is bold, futuristic, and built to impress without feeling too bulky on the wrist.

Twin Turbo Furious Tom Brady TT210.29.AC .UA .ABRUA beauty blk
(Jacob & Co.)

Twin Triple-Axis Tourbillons: A Moving Masterpiece

What really sets this timepiece apart are its twin triple-axis flying tourbillons. These are rotating cages that fight the effects of gravity on the watch’s movement, ensuring accuracy and creating a stunning visual effect.

  • The tourbillons move in perfect synchrony, spinning along three separate axes.
  • Protected under a wide-angle curved sapphire crystal, you can see the intricate mechanisms in action at all times.
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It’s not just a time-telling device—it’s a living, breathing work of art for your wrist.

Twin Turbo Furious Tom Brady TT210.29.AC .UA .ABRUA back blk
(Jacob & Co.)

A Racing-Inspired Monopusher Chronograph

The racing DNA of this watch goes beyond aesthetics. The Twin Turbo Furious includes a monopusher chronograph, which means you can start, stop, and reset the stopwatch with just one button.

But there’s more—Jacob & Co. added a pitboard time differential calculator. This tool lets users compare up to five lap times and calculate gains or losses down to the second. It’s a nod to high-level motorsports, perfectly aligned with the Monaco Grand Prix setting where Brady revealed it.

Decimal Minute Repeater: A Symphony of Sound

Adding to the luxury and complexity, the timepiece includes a Decimal Minute Repeater, a rare feature that chimes the hours, 10-minute intervals, and minutes on demand.

  • Powered by cathedral gongs—which are nearly twice as long as standard ones—this mechanism creates a deeper, more resonant sound.
  • It’s an auditory masterpiece, offering a sensory experience that matches the watch’s visual brilliance.

Brady’s Ongoing Partnership with Jacob & Co.

This isn’t the first time Tom Brady has worn a show-stopping Jacob & Co. piece. His collection includes:

  • The Billionaire Mini Ashoka, a diamond-encrusted symbol of wealth and status.
  • The Caviar Tourbillon in Yellow Sapphires, a dazzling mix of luxury and engineering.

But the Twin Turbo Furious Tom Brady Edition is different. It’s personal, meaningful, and unavailable to anyone else. It’s a watch made for a man who has nothing left to prove—yet continues to set new standards in every field he touches.

A Perfect Fusion of Speed, Luxury, and Legacy

The $650,000 Jacob & Co. Twin Turbo Furious Tom Brady Edition is more than a luxury watch—it’s a statement of precision, performance, and personal legacy. From its high-tech racing components to its subtle tributes to Brady’s career, every detail has purpose and personality.

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If you’re a collector, enthusiast, or simply a fan of Tom Brady, this watch represents the ultimate blend of craftsmanship and character—a timepiece truly worthy of the GOAT.

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