Beyoncé has officially launched her long-anticipated “Denim Cowboy” collection with Levi’s, blending rhinestone glam with Western grit in a seven-piece capsule that headlines Levi’s “Reiimagine” campaign finale.
The Denim Cowboy Featurette
To mark the release, Beyoncé stars in a sultry, cinematic 90-second short—a mashup of earlier Launderette, Pool Hall, and Refrigerator commercials. She rides horseback into a small town, trades denim with Timothy Olyphant over a game of pool, and rides out on a motorcycle to her own track “Levii’s Jeans.”
Collection Highlights: Beyoncé x Levi’s
The capsule includes:
- 501 Curve Jeans
- 501 ’90s Silhouette (new launch)
- ’90s Shrunken Trucker Jacket
- Unique Leather Patches
- First-Ever Double Arcuate Stitch on Levi’s back pockets
Three distinct finishes:
- Western Crystal – crystal-studded embellishments
- Laced Up – corset-style lacing details
- Authentic Finish – minimalist raw denim aesthetic
More Context
Beyoncé joins a wave of high-profile denim collaborations, following Sydney Sweeney’s viral American Eagle campaign, which even prompted comments from former President Trump. AE’s campaign stirred debate, but ultimately helped spike share prices by 23%, per CNBC.
Meanwhile, Beyoncé’s “Cowboy Carter” tour just became the highest-grossing country tour of all time, raking in $350M across 75 shows globally.
FAQs
What’s special about the collection?
Unique finishes like rhinestones, lacing, and Levi’s-first double arcuate stitching make it stand out. It’s also tied directly to Beyoncé’s Western-inspired “Cowboy Carter” era.
Is this a limited edition drop?
Yes. Quantities are expected to be limited, especially online.
