Azzi Fudd is a basketball phenom lighting up the court at UConn. Known for her killer three-point shots and smart plays, she’s a fan favorite. But she’s not just winning games—she’s winning at life off the court too. Thanks to NIL (Name, Image, and Likeness) rules, Fudd is building a fortune while still in college. Let’s dive into how she’s doing it, what she’s worth, and why she’s a game-changer.
How Much Is Azzi Fudd Worth?
By 2025, experts estimate Azzi Fudd’s NIL value sits between $750,000 and $1 million. That’s a huge number for a college athlete! Reports from places like EssentiallySports and Sportskeeda back this up, showing how women’s basketball is blowing up in popularity. Her 2024 national championship win with UConn put her in the spotlight, and even after some tough injuries early on, she’s bounced back stronger than ever. That comeback story? It’s gold for her bank account and her reputation.
Big Brands, Big Paychecks
Fudd’s money comes from teaming up with some seriously cool brands. She’s not just signing deals—she’s picking ones that fit her vibe and reach her fans. Check out who she’s working with:
- SC30 Inc. – Yep, Stephen Curry’s crew has been in her corner since high school.
- DoorDash – Delivering more than just food to her wallet.
- Chipotle – Burritos and bucks? Yes, please.
- Bose – Sound gear for a star who’s making noise.
- Nespresso – Coffee cash for the early morning grind.
- Optimum Nutrition – Fueling her game and her earnings.
- Madison Reed – Hair care that’s paying off.
- Jansport – Backpacks for a baller on the move.
- Nerf – Fun vibes, big profits.
- BioSteel – Hydration and hustle.
- Buick – Driving home some serious income.
- MoneyLion – Money moves with a finance app.
- TikTok – Viral fame meets real pay.
These aren’t one-off gigs either. Many are long-term partnerships, proving she’s got staying power. Her link with Curry’s SC30 brand especially gives her a boost—think mentorship, exposure, and smart business moves all rolled into one.
From High School Star to NIL Queen
Fudd rolled into UConn in 2021 as the top recruit in the country. Injuries threw her off track at first, but she roared back in the 2024-25 season, dropping over 13 points a game and nailing shots from deep. She helped UConn snag another title and even snagged the Final Four Most Outstanding Player award. That kind of shine makes brands line up to work with her.
Then there’s Unrivaled, a new 3-on-3 league she joined in 2025 during the WNBA All-Star break. Started by pros Napheesa Collier and Breanna Stewart, it’s all about giving women athletes more control over their brands and money. Fudd was front and center in the “Future is Unrivaled” showcase, proving she’s not just a college star—she’s a future pro with influence that’s already stretching wide.
Why Fudd’s Success Matters
Azzi Fudd isn’t just stacking cash; she’s showing the world what’s possible for women in sports. Her story highlights some big shifts:
- Women athletes are now seen as serious business players.
- Social media turns likes into dollars for stars like her.
- Mentorship (like from Curry) sets her up to win long-term.
- Women’s basketball is exploding at college and pro levels.
With another year at UConn and a WNBA career on the horizon, Fudd’s just getting started. She’s inspiring young players and rewriting the rules of the game—on and off the court.
Azzi Fudd’s got the skills, the swagger, and the smarts to turn her basketball talent into a growing empire. With nearly $1 million in NIL earnings, partnerships with top brands, and a spotlight that keeps getting brighter, she’s the real deal. Whether she’s draining threes or signing deals, Fudd’s future looks golden. Keep an eye on her—she’s not done climbing.
