Bugatti has officially entered the ultra-bespoke arena with the launch of Programme Solitaire, a customization service that rivals Rolls-Royce’s Coachbuild division. The first creation from this program, named Brouillard, is a hypercar that celebrates founder Ettore Bugatti’s love of thoroughbred horses.
A Modern Take on Coachbuilding Heritage
Bugatti’s Programme Solitaire revives the early 20th-century tradition of working with specialist coachbuilders. Jean Bugatti famously brought this artistry in-house to create icons like the Type 57 SC Atlantic. Today, Brouillard continues that spirit, blending heritage craftsmanship with cutting-edge engineering.
Engineering Excellence
Based on Bugatti’s renowned W16 platform, Brouillard delivers 1,500 horsepower from its quad-turbocharged engine. This powertrain represents the pinnacle of Bugatti performance, paired with bespoke bodywork that is unique to each commission.
Artistic Design Philosophy
The Brouillard’s exterior uses dark lower body tones to create a visually lighter and more dynamic silhouette. Functional aerodynamic enhancements include precision air intakes for cooling efficiency and a fixed ducktail wing for improved stability—all integrated seamlessly into its elegant design.
Bespoke Interior Craftsmanship
Inside, the Brouillard offers a cathedral-like cabin with a panoramic glass roof, green-tinted carbon fiber, and handwoven custom fabrics. Standout details include:
- Embroidered horse motifs honoring Ettore Bugatti’s passion
- Custom-shaped seats tailored to the owner’s exact specifications
- A gear shifter machined from a single block of aluminum, crowned with a miniature sculpture of Ettore’s favorite horse
Every element reflects artisanal precision and individual personalization.
Limited Production for the Elite
Only two vehicles per year will be produced under Programme Solitaire, ensuring complete attention to detail for each commission. While using existing Bugatti powertrains and chassis, every model will feature one-of-a-kind bodywork and interiors, making each car an unrepeatable work of automotive art.
Official Debut
The Bugatti Brouillard will make its world premiere at Monterey Car Week, marking the beginning of a new era for the brand’s ultra-exclusive, customer-led creations.
What is Bugatti’s Programme Solitaire?
It’s Bugatti’s new bespoke program, offering one-off hypercars with unique designs and interiors, produced in extremely limited numbers.
How powerful is the Bugatti Brouillard?
It uses Bugatti’s 1,500-horsepower W16 quad-turbocharged engine, the same used in the brand’s most elite performance models.
How many Bugatti Brouillards will be made?
Only two cars per year will be produced under Programme Solitaire, ensuring rarity and exclusivity.
When will the Brouillard be unveiled?
The official debut will take place during Monterey Car Week.
