Lionel Messi has never been just about football. From his game-changing moments on the pitch to his understated style off it, the Argentine star knows how to set trends. This time, it’s not a goal or an assist grabbing attention—it’s his new watch. Messi has been spotted wearing the Rolex Land-Dweller, one of the most talked-about luxury watches of 2025.
A New Era for Rolex: The Land-Dweller
Rolex has built its reputation on legendary collections: the Sea-Dweller for divers (1967) and the Sky-Dweller for travelers (2012). Now, the brand brings things back to earth with the Land-Dweller, unveiled at Watches and Wonders 2025.
The model Messi wears is crafted in Grey Rolesor, Rolex’s blend of steel and grey gold. It’s fresh, versatile, and has already won over serious watch collectors. With a redesigned case, a reworked bracelet, a new calibre 7135 movement, and no fewer than 18 patents, the Land-Dweller isn’t just another Rolex—it’s a whole new chapter in Swiss watchmaking.
Why the Land-Dweller Stands Out
The Land-Dweller’s design is a mix of boldness and refinement. Its most striking detail is the white honeycomb dial, a textured surface that plays with the light beautifully. The look is completed by a Flat Jubilee bracelet with a brand-new clasp and an almost hexagonal case—a subtle nod that gives the watch a touch of avant-garde character.
Some say the design flirts with the spirit of Audemars Piguet’s Royal Oak, but the Land-Dweller carves out its own space thanks to Rolex’s iconic fluted bezel and unmistakable DNA. This is not a derivative—it’s a future classic.
Who Else Is Wearing It?
Messi isn’t the only big name sporting this timepiece. Roger Federer and Leonardo DiCaprio—both longtime Rolex ambassadors—were among the first to wear it. Even stars outside the official Rolex circle, like Tom Cruise, have been spotted with it. The growing list of high-profile admirers only adds to the Land-Dweller’s status as a must-have watch in 2025.
How Much Does Messi’s Rolex Cost?
Unlike some of Rolex’s most unattainable models, the Land-Dweller in steel and grey gold comes with a relatively accessible entry point. Prices start at $16,950. That’s still a serious investment, but in the world of luxury watches, it’s considered a fair price for a piece that’s already shaping up to be a watchmaking legend.
Messi has a knack for finding himself in historic moments—whether it’s lifting the World Cup or redefining his career in Miami. By wearing the Rolex Land-Dweller, he’s also aligned himself with one of the most exciting releases in modern horology.
A watch that blends innovation, heritage, and style, the Land-Dweller isn’t just another accessory. It’s a symbol of where Rolex is headed—and why Messi, once again, is at the center of greatness.
