Loni Anderson, the beloved actress best known for her iconic role as Jennifer Marlowe on WKRP in Cincinnati, passed away on August 3, 2025, at the age of 79. Her death marked the end of an era defined by her charm, wit, and resilience. With an estimated net worth of $12 million, Anderson built a lasting legacy through her acting career, smart financial decisions, and personal strength.

Who Was Loni Anderson?
Born on August 5, 1945, in St. Paul, Minnesota, Loni Anderson was a talented actress whose beauty and intelligence captivated audiences for decades. She became a household name in the late 1970s and early 1980s, thanks to her role as the glamorous yet sharp-witted receptionist Jennifer Marlowe on the hit sitcom WKRP in Cincinnati (1978–1982). Anderson’s ability to blend humor, charm, and strength made her a standout figure in Hollywood, earning her two Emmy nominations and three Golden Globe nominations.
Beyond her acting, Anderson was known for her resilience in navigating personal challenges, including a high-profile marriage to Burt Reynolds and a career that spanned over five decades. Her passing, just two days before her 80th birthday, left fans and the entertainment industry mourning the loss of a true icon.
Loni Anderson’s Net Worth: How She Built Her Fortune
According to Celebrity Net Worth, Loni Anderson had an estimated net worth of $12 million at the time of her passing. Her wealth came from a combination of her successful acting career, smart real estate investments, and financial settlements from her divorce. Let’s break down how she built her fortune.
A Successful Acting Career
Anderson’s career began with a small role in the 1966 film Nevada Smith, but her big break came with WKRP in Cincinnati. The role of Jennifer Marlowe made her a star and solidified her as a sex symbol who defied stereotypes. She wasn’t just a glamorous face; her character’s intelligence and wit resonated with audiences, making her one of the most memorable parts of the show.
Throughout her career, Anderson appeared in numerous TV shows, including guest roles on Three’s Company, S.W.A.T., and Police Woman. She also starred in films like Stroker Ace (1983) alongside Burt Reynolds and took on roles in TV movies and other series, such as The Jayne Mansfield Story (1980). Her consistent work in television and film contributed significantly to her earnings.
Savvy Real Estate Investments
In addition to her acting income, Anderson made smart moves in the real estate market. One notable transaction was the sale of a Beverly Hills mansion she co-owned with Burt Reynolds. Purchased for $2.3 million, the property was sold for $5.7 million after their divorce, earning her a substantial profit. She also sold a property in Sherman Oaks in 2015, further boosting her wealth. These real estate deals showcased her financial acumen and ability to capitalize on opportunities.
Divorce Settlement with Burt Reynolds
Anderson’s high-profile marriage to Burt Reynolds (1988–1994) also played a role in her financial success. After their divorce, she received significant spousal support, which added to her net worth. The settlement, combined with her real estate profits, helped secure her financial stability in the years following the split.
Loni Anderson’s Career Highlights
Loni Anderson’s career was marked by versatility and longevity. Here are some of the key moments that defined her time in the spotlight:
- Breakout Role in WKRP in Cincinnati: Anderson’s portrayal of Jennifer Marlowe was a defining moment in her career. The show’s success and her standout performance earned her critical acclaim and a loyal fan base.
- Emmy and Golden Globe Nominations: Her work on WKRP in Cincinnati earned her two Emmy nominations and three Golden Globe nominations, cementing her status as a talented actress.
- Film and TV Appearances: Beyond WKRP, Anderson starred in films like Stroker Ace and appeared in TV shows such as Partners in Crime (1984) and Nurses (1991–1994).
- Memoir: In 1995, Anderson published her memoir, My Life in High Heels, where she shared insights into her career, personal struggles, and her marriage to Burt Reynolds. The book offered fans a candid look at her life and added to her legacy.
Personal Life: Family, Marriages, and Challenges
Loni Anderson’s personal life was as colorful as her career. She was married four times, with her most publicized marriage being to actor Burt Reynolds from 1988 to 1994. The couple adopted a son, Quinton Anderson Reynolds, whom Anderson described as “the best decision” of their relationship. Despite a contentious divorce, Anderson remained devoted to her son and her family.
In 2008, she married folk singer Bob Flick, and they remained together until her passing. Anderson is survived by Flick, her son Quinton, her daughter Deidra Hoffman, her grandchildren, and her stepfamily. Her family described her as a “beloved wife, mother, and grandmother” in a statement following her death.
Her memoir, My Life in High Heels, detailed the highs and lows of her personal life, including her struggles with public scrutiny and her strength in overcoming challenges. Anderson’s openness about her experiences made her relatable to fans and added depth to her public persona.
'HEARTBROKEN': Loni Anderson, who famously portrayed receptionist Jennifer Marlowe in the comedy "WKRP in Cincinnati," has died at a Los Angeles hospital following a "prolonged" illness. She was 79. pic.twitter.com/UubP73Y7lV
— Fox News (@FoxNews) August 3, 2025
Loni Anderson’s Legacy
Loni Anderson’s passing on August 3, 2025, at a Los Angeles hospital came after a prolonged illness. Her death, confirmed by her longtime publicist Cheryl J. Kagan and her family, sparked an outpouring of tributes from fans, colleagues, and the entertainment industry. Social media platforms like X were filled with messages celebrating her talent, beauty, and impact on television.
Anderson’s legacy goes beyond her net worth or her roles on screen. She was a trailblazer who showed that women could be both glamorous and intelligent, breaking stereotypes in an era when such roles were rare. Her work on WKRP in Cincinnati remains a touchstone of television history, and her memoir continues to inspire readers with its honesty and resilience.
Why Loni Anderson’s Story Matters
Loni Anderson’s life is a testament to the power of talent, hard work, and smart decision-making. From her early days in Minnesota to her rise as a Hollywood icon, she navigated fame, personal challenges, and financial opportunities with grace. Her $12 million net worth reflects not just her earnings but her ability to build a secure future through strategic choices.
For fans, Anderson’s story is a reminder that success is about more than money—it’s about leaving a mark on the world. Her performances, especially as Jennifer Marlowe, brought joy to millions, and her strength in the face of personal struggles inspired many.
Loni Anderson’s net worth of $12 million was a reflection of her successful career, wise investments, and resilience. From her iconic role on WKRP in Cincinnati to her savvy real estate deals, she built a legacy that will endure. As Hollywood mourns her loss, fans continue to celebrate her contributions to entertainment and her inspiring life story. Loni Anderson may be gone, but her charm, wit, and impact will live on forever.