Kansas City Chiefs quarterback Patrick Mahomes has added another marquee deal to his already stacked portfolio—this time with Swiss luxury watchmaker Hublot.
The three-time Super Bowl champion is officially joining Hublot as a brand ambassador, standing alongside fellow global sports icons Usain Bolt and Novak Djokovic. The announcement comes just as the Chiefs prepare for their September 5 season opener against the Los Angeles Chargers.
“Partnering with Hublot is an honor—it’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style,” Mahomes said in a statement.
In a launch video, he explained what drew him to the brand: “The moment was meeting the people behind the brand and seeing how creative they are and how they want to continue to push forward to be even better. And I think that’s something that really stuck with me.”
The Watch of Choice: Big Bang Unico Titanium Ceramic
For the announcement, Mahomes was spotted wearing the Big Bang Unico Titanium Ceramic, a 44mm timepiece retailing for nearly $30,000. Its grade 5 titanium case offers lightweight durability, while the ceramic bezel adds a modern edge to the design.
While few would risk taking a luxury mechanical watch onto the gridiron, the model is a fitting pick for the moment: Hublot’s Big Bang line is celebrating its 20th anniversary. Launched in 2005, the Big Bang helped redefine modern luxury watchmaking by mixing advanced materials with bold, oversized designs.
The very first Big Bang, crafted in titanium and ceramic—the same combination Mahomes was seen wearing—won the prestigious Design Prize at the 2005 Grand Prix d’Horlogerie de Genève.
Mahomes’ Most Luxurious Brand Deal Yet
Mahomes is no stranger to sponsorships. His list of partners includes Oakley, Bose, Adidas, State Farm, Airbnb, DraftKings, and Walmart. But Hublot marks his most luxurious brand tie-in to date, aligning him with one of Switzerland’s most daring and high-profile watchmakers.
As Hublot pushes its flagship Big Bang collection into a third decade, having one of the NFL’s brightest stars on its roster seems like perfect timing.
